Maureen Sullivan (front left) Mark Gionfriddo (back left) sits down with “So That Reminds Me” hosts Ryan Feyre and Dennis Hackett.
Reminder Publishing photo by Tyler Garnet
SOUTH HADLEY — On the latest episode of “So That Reminds Me,” hosts Ryan Feyre and Dennis Hackett sat down with Mount Holyoke College Jazz Ensemble Director Mark Gionfriddo and Maureen Sullivan, who handles PR for the Big Broadcast, to discuss the upcoming event on Saturday, March 7.
According to the organizers, performances for the event are at 2 p.m. and 7:30 p.m. in Chapin Auditorium at Mount Holyoke College, 50 College St.
This year marks the 21st year of the showcase, which Gionfriddo started because he thought it would be fun to do something “a little bit different.”
“We were noticing that there was really nothing like this around, and especially for a college jazz program to put something like this on is really kind of unusual right from the bottom up of writing the whole thing and costuming it, and they do the hair and the makeup and all of that stuff,” he said.
Gionfriddo, who is reprising his role as bandleader “Matt Morgan,” and the college’s jazz ensembles are polishing the best Big Band songs, solos and commercials from the 1940s.
“It’s kind of our idea of what it would be like to be in the audience of a 1940s radio variety show; this one particularly happening at a remote location,” Gionfriddo said when describing the show.
The idea was conceived after students approached Gionfriddo about how the theater department at the college only conducts a musical every four years. They asked if he ever thought of doing a semi-theatrical production.
Gionfriddo used to produce a show with a cabaret group in the 1990s called “Puttin on the Ritz,” which was a fictitious radio variety show that took place at a radio station where singers would appear as “stars” of that era to sing on the air.
After he began directing in the Jazz program at Mount Holyoke College in 1999, Gionfriddo said he felt like himself, and his students were ready to take on a similar project. The Jazz Ensembles produced the first “Big Broadcast” in 2006.
Regarding the location of the broadcast, Gionfriddo said Chapin Auditorium looks “very, very period.” He later found out that The Glenn Miller Band performed on the same stage as the Big Broadcast in February 1939.
The Glenn Miller Band and Andrew Sisters are two bands that Gionfriddo says he focuses on for the production, among other artists of the time period.
Besides the music from the 1940s, Mount Holyoke College students help write the show, including the introductions and outros for TV22 meteorologist Brian Lapis, who emcees as “Fred Kelly.” The students also select period commercials and news stories from the period for the production.
Gionfriddo mentioned how it is a great way for the students to learn about music and stories from the 1940s.
During the first few years of the show, he said a majority of the crowd were those who grew up in the time period of the 1940s and 1950s, but as the years have gone on, more students have attended the performance, with some expressing interest in helping.
Sullivan talked about the audience and atmosphere from the past few years, sharing, “I have to say that over the years being in the front of the house that people, when they come in, that they’re just in such great moods. People are happy to be there, and it’s always a great audience.”
She added, “Some of these songs from the Great American Songbook have been done by a lot of artists over the years, so I think that younger people would be surprised to hear some of them and realize, ‘oh actually I know that song.’”
Gionfriddo also talked about why the focus of the production is on the 1940s. “We like the [1940s] because big hairstyles, and there was a lot of stuff going on,” he stated. “Obviously it’s very, very different from contemporary times, so it’s very interesting because some of the student, they’re kind of like, ‘oh, wow there’s a lot of stereotyping, there’s a lot of provincial, some of it is rather offensive,’ but they all understand that it’s kind of a historical piece, like a typical theatre piece.”
At the beginning of the program, the Big Broadcast makes sure to note that they are not glorifying or promoting the themes of the time period, according to Gionfriddo.
Tickets are available at the Odyssey Book Shop in South Hadley, and online at mhc.ludus.com and at the door.
To hear the full episode, visit thereminder.com/our-podcast or search “So That Reminds Me” on your favorite podcasting platform.
