Kasey Corsello, founder of Unconventional Entrepreneur Collective, is looking to further her work coaching entrepreneurs.
Photo credit: Kasey Corsello
EASTHAMPTON — A new coaching collective for entrepreneurs who “think differently” is coming to the region in January, which means those interested in boosting their business ideas are urged to reach out and sign up.
Unconventional Entrepreneur Collective is the new integrative coaching business started by Kasey Corsello. Corsello has a career in coaching entrepreneurs about how to grow their businesses.
Corsello said Unconventional Entrepreneur Collective is for any emerging entrepreneur in Western Massachusetts, meaning any highly creative multi-passionate person who doesn’t fit the “traditional entrepreneur” mold belongs in the program, according to Corsello.
“This is the first run, and it’s something I’ve wanted to do for a long time now. I’ve been coaching for 10 years and am a professional certified coach through ICF [International Coaching Federation],” said Corsello.
Corsello brings a unique approach to team building as an ADHD coach and educator focused on fostering trust, strengthening connections and boosting confidence within the entrepreneurs she works with. She and colleague Dee Dice were the initial founders of Easthampton’s Mindshift Accelerator Program, a program that has since been adopted by the Sphere Northampton, an organization focused on working with women and non-binary entrepreneurs.
The six-month program, beginning in the new year, will create a cohort of six to eight entrepreneurs that can lean on each other as they build inner capacity to handle challenges, have accountability and find liberation form the “shoulds” that never worked.
Corsello further explained that the program will start Jan. 8, and entrepreneurs will meet with her twice a month for two separate 90-minute sessions conducted virtually. Corsello said she will share tools, systems and other resources to help entrepreneurs, and help set and track individualized goals with them.
“The biggest thing in the context in which I coach people is there’s nothing wrong with you. It’s more about understanding your optimal operation. What works, what doesn’t work. There’s so much information out there on what we should or shouldn’t be doing. Stop focusing on the should. It’s helping people to embrace their full selves. That is that journey and transformation, and the by-product of that is business growth,” explained Corsello.
Corsello said her own life experience is what led her to get into coaching entrepreneurs.
“Coaching is very different than therapy or mentoring. It is a non-directive approach. That means the client has the answers. As a coach, it really is about co-creating with the client. The client is the holder of all their own wisdom, and so as a coach, we ask thought-provoking questions that really elicit their own transformation and change,” explained Corsello.
She explained that this helps build a collaborative creative process where clients create sustainable transformation through the experience.
“It allows for perspective. It allows for some relatability or an understanding of someone,” she added.
As someone with ADHD, Corsello also wanted this venture into coaching to attract neurodivergent adults who are looking for support in finding the answer to their entrepreneurial goals and vision. She added she feels like she can bring her own experiences to this new effort to coach others.
“I think my transformation in working with a coach was really about understanding myself as a whole person, and then kind of embracing that person,” said Corsello. “The understanding [of myself], the self-awareness and self-acceptance. There isn’t anything wrong with me really, it’s just that I don’t fit in this standard model and I need other kinds of support, or I need to be unconventional, if you will, in how I approach things.”
Corsello added she is taking this next step as a coach for entrepreneurs because she knows the very real challenge of balancing family life with business life.
“I’ve got two businesses and two kids that have had their own challenges with learning and ADHD. In fact, my whole family has it. So, life can be organized chaos at time,” she explained. “Those things compete for my attention, and there are business sacrifices I make, which is why it has taken me so long to start this group coaching program. My kids are older now, so I have more space to create and focus on it.”
Corsello hopes to bring this mindset and approach to the “unconventional” entrepreneur, but reiterated any entrepreneur looking for a new approach for their ideas or business are welcome to join the collective.
“I say unconventional — I think we’re all living in a time that’s incredibly intense. It’s chaotic. There’s so much uncertainty and there’s uncertainty anyway in life. And it’s part of being an entrepreneur, that you’re in uncertainty,” added Corsello. “There’s ways to support businesses, and in order to really face all of these things, that can be very dis-regulating.”
Looking ahead to the first run through the new collective, Corsello said she hopes to continue to be a support and guide for entrepreneurs looking to break through in the region.
“What is an incredible benefit is the deep connections that people create, and to see what transformation is available in such a short time when people are connected this way is so powerful,” said Corsello. “It’s a real catalyst for growth. So my hope is that it really just creates deep meaningful connection with other entrepreneurs, which then will facilitate business growth, personal growth [and] learning.”
To learn more about the collective, visit kaseycorsello.com or email her at kaseycorsello@gmail.com.
